The Coca-cola Company has created a quick burst of sales of their product by slashing the 500ml bottle price to Fifty Kenyan Shilings In the Western and Nyanza regions of Kenya.
The Consumers in the mentioned regions, will enjoy their favourite Coke, Fanta or Sprite for just fifty shillings earlier being bought at sixty Kenyan Shilings which has always been a slight burden to many Kenyan’s.
“Nyanza and Western are known for their strong community bonds. Coca-Cola’s Iconic 500ml pack has always been a part of these connections,” explained Weslene Orwoba, the Senior Marketing Manager of the Company.
Consequently, the sythetization programme is a three-month campaign that will roll out in ten counties including; Kisumu, Homa Bay, Migori, Siaya, Kisii, Nyamira, Kakamega, Bungoma, Vihiga and Busia.
The Luhya community that has been Known many year’s for it’s unique dance’s is well to go with the availability of the Coca-Cola’s long vibrant taste especially during appetizing of the community and in football celebrations, especially the entire Western region being the home ground of legendary teams like Gor Mahia, AFC Leopards, Kakamega Homeboyz, Shabana FC and many more that have many fan’s that are requested to note the drink.
“Whether it’s after a long day on the farm, during a break or in the meantime of cheering a favourite football team, the moments bring people together and nothing complements them better than an ice-cold Coke commonly referred by the GEN-Z’s as ‘Shika Mzito’’’
With this price reduction, the Coca-Cola Company is not only just offering value to it’s customers but it’s also reaffirming its commitment to the traditions, passions, and values that define Nyanza and Western Kenya.
“Popularly known as ‘madiaba’, the 500ml bottle is being positioned as a symbol of pride and recognition. It’s an everyday reward for the region’s unsung heroes”, explained Ms Orwoba.
Finally, the main aim of the Company is to positively impact people’s lives through water replenishment and packaging.
“Together with our bottling partners, we employ more than 700,000 people, helping bring economic opportunities to local communities worldwide. ”she finalized.
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WESTERN NEWS EXPRESS. 